Last August, a twenty-two-second video posted on Facebook went viral in Pakistan. A young woman(Qandeel Baloch), her face obscured by large sunglasses, had recorded herself standing in front of a middle-aged man. “How I’m looking? Tell me how I’m looking,” she says to the man, her gaze never wavering from the camera’s lens. “Marvellous,” he says. “Just marvellous?” she responds, incredulously. “Extraordinary,” he says. The woman’s name was Qandeel Baloch, and her video received nearly a quarter of a million views. For Baloch, it was a breakthrough. In the months that followed, she would post hundreds of videos, racking up millions of views. Just like that, she was famous.